Real Estate Sales Email Templates

Six real estate sales email templates, from a new-lead introduction and showing follow-up to a new-listing alert, a nurture note, expired-listing outreach, and a referral ask. Use the variants as-is, edit the placeholders, or download the editable Word doc.

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Editable Word .docx

Length

6 variants · copy-paste

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Sales & Leads

New-lead introduction

Subject line

Happy to help with your home search

Email

Hi lead name,

Thank you for reaching out. I am agent name with brokerage name, and I would love to help you with your search in area.

To point you in the right direction, it helps to know what matters most, your budget, must-haves, and timing. Whenever you are ready, I can send listings that actually fit, not just whatever is new.

No pressure at all. Even if you are just looking, I am happy to be a resource.

Best, agent name

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6 ready-to-use variants

1. New-lead introduction 2. Showing follow-up 3. New-listing match alert 4. Nurture or check-in 5. Expired-listing outreach 6. Past-client referral

New-lead introduction

When to use: Use this as a first email to an online inquiry.

Subject line

Happy to help with your home search

Email

Hi lead name,

Thank you for reaching out. I am agent name with brokerage name, and I would love to help you with your search in area.

To point you in the right direction, it helps to know what matters most, your budget, must-haves, and timing. Whenever you are ready, I can send listings that actually fit, not just whatever is new.

No pressure at all. Even if you are just looking, I am happy to be a resource.

Best, agent name

Showing follow-up

When to use: Use this within a day of a property tour.

Subject line

What did you think of property?

Email

Hi lead name,

It was great showing you property. I would love your honest take, what did you like, and what did not quite fit?

Your reaction, good or bad, helps me line up the next homes more precisely, so we do not waste your time on the wrong ones.

If you loved it, the next step is to talk through an offer while it is available. If not, I already have a couple of others in mind.

Best, agent name

New-listing match alert

When to use: Use this when a fitting property hits the market.

Subject line

A new listing that fits what you want

Email

Hi lead name,

A property just came on the market that matches what you are looking for: property. I did not want you to miss it.

It fits the criteria you shared, and in this market the right homes move fast. I am happy to send more photos or set up a private showing today.

If you are interested, the next step is to see it before the weekend rush. Want me to book a time?

Best, agent name

Nurture or check-in

When to use: Use this for a lead who is not ready yet.

Subject line

A quick market update for area

Email

Hi lead name,

No agenda today, just a quick note. The market in area has shifted a little, and I thought you would want to know what that means for buyers right now.

Whenever you are ready to move, this kind of context helps you make a confident decision. Until then, I am happy to keep you posted.

If a question comes up, the next step is simply a reply. I am here.

Best, agent name

Expired-listing outreach

When to use: Use this after a listing fails to sell.

Subject line

A fresh approach for property

Email

Hi seller name,

I noticed your home at property is no longer listed, and I imagine that is frustrating after all the effort.

I am agent name with brokerage name, and I have a specific idea for why homes like yours sometimes stall and how to fix it, from pricing to presentation. It is not about working harder, it is about working differently.

If you are open to it, I would gladly share a short, no-obligation plan. Would that be helpful?

Best, agent name

Past-client referral

When to use: Use this months after a successful closing.

Subject line

Thinking of you, and a small ask

Email

Hi client name,

I hope you are loving your home. It was a genuine pleasure helping you, and I still think about how happy you were at closing.

I am agent name with brokerage name, and most of my business comes from people like you. If a friend or family member is thinking about buying or selling, I would take wonderful care of them.

No pressure at all. The next step is just to keep me in mind, and thank you for trusting me.

Best, agent name

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How to use this template

1
Pick the closest variant. Choose based on the situation, not only the channel.
2
Replace every placeholder. If you cannot fill a field, ask one clarifying question first.
3
Save the final version into sem.chat, your CRM, or your help desk so the team stays consistent.
4
Review results weekly. Drop variants that create confusion and improve the ones that work.

Frequently asked questions

Can I use these templates commercially?

Yes. Copy, edit, and use them in your business, client work, CRM, help desk, or sem.chat workspace.

Why are there six variants?

One generic template rarely fits every situation. Six variants give your team practical choices without a messy library.

Should I paste these into sem.chat?

Yes. Save the best variants as canned replies, knowledge base entries, routing rules, or CRM notes so your AI agent and team stay consistent.

What should a real estate sales email do first?

Be useful before selling: answer the lead's question and offer to tailor the search. Leading with a hard pitch pushes buyers away, while genuine help earns the relationship.

How soon should I follow up after a showing?

Within a day, while the impression is fresh. Ask for their honest reaction so you can refine the next set of homes, rather than pushing an offer prematurely.

How do I approach an expired listing?

Lead with empathy for the seller's frustration, then offer one specific, fresh idea, from pricing to presentation. Never criticize the previous agent; offer value instead.

How often should I email a lead who is not ready?

Stay in touch with periodic, no-pressure value, such as a market update, rather than going silent until you need the sale. Consistency keeps you top of mind.

How do I ask past clients for referrals?

Reconnect warmly first, then make a specific, low-pressure ask. Most real estate business comes from referrals, and past clients refer when they feel remembered, not used.