Six real estate text message templates, from new-lead response to listing alerts and past-client check-ins, that keep buyers and sellers engaged. Use the variants as-is, edit the placeholders, or download the editable Word doc.
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Sales & Leads
When to use: Use this within minutes of a new lead inquiry.
Hi name, this is agent name. Thanks for your interest! I would love to help you find the right home. What are you looking for, and when are you hoping to move? Reply here or grab a time: link.
Send this within minutes of a new lead inquiry.
Speed wins in real estate. Answering a new lead in the first few minutes dramatically raises your odds of connecting before another agent does.
When to use: Use this within a couple of hours of a showing.
Hi name, thanks for touring property address with me. What did you think? If it felt right, I can prepare an offer. If not, tell me what was off and I will line up better fits. agent name.
Send this within a couple of hours of a showing.
Ask for a reaction while the visit is fresh. Whether it is a yes or a no, the answer tells you exactly what to show next.
When to use: Use this when a new listing matches a buyer's criteria.
Hi name, a new listing just hit the market that matches what you are looking for: property address. Here are the details and photos: link. Want to see it? I can set up a showing. agent name.
Send this when a new listing matches a buyer's criteria.
Fast listing alerts to matched buyers win showings before the open house. Personalize with why it fits their search to earn the click.
When to use: Use this when there is news on an offer or transaction.
Hi name, quick update on property address: your offer status has changed. Here are the details: link. Let us talk through the next move whenever you are ready. Call or reply anytime. agent name.
Send this when there is news on an offer or transaction.
During a deal, silence breeds anxiety. Proactive status texts reassure clients and keep you positioned as the calm expert guiding the process.
When to use: Use this a day or two before closing.
Hi name, your closing on property address is coming up on date and time. Please bring a photo ID and be ready for the final walkthrough. Congratulations are almost in order! Questions? Reply here. agent name.
Send this a day or two before closing.
Closings have moving parts. A clear reminder of the date, what to bring, and the walkthrough keeps the finish line smooth and the client confident.
When to use: Use this periodically to past clients.
Hi name, it is agent name. Hard to believe it has been a while since your move! How is the new place treating you? If you or anyone you know is thinking of buying or selling, I am always here to help.
Send this periodically to past clients.
Past clients and their referrals are your best pipeline. A genuine, no-pressure check-in keeps you top of mind for their next move and every friend they refer.
Load this template into sem.chat and your agent uses it automatically, in your brand voice, around the clock.
Pick the closest variant. Choose based on the situation, not only the channel.
Replace every placeholder. If you cannot fill a field, ask one clarifying question first.
Save the final version into sem.chat, your CRM, or your help desk so the team stays consistent.
Review results weekly. Drop variants that create confusion and improve the ones that work.
Everything you need to put this template to work.
Use this in sem.chat and let your agent handle it, in your voice, around the clock.