Small Business Chatbot Script Templates

Small business chatbot script templates for the whole visitor flow -- greet, split sales from support, answer hours and pricing, capture leads, book or arrange a callback, and hand off. Use the variants as-is, edit the placeholders, or download the editable Word doc.

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Editable Word .docx
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6 variants · copy-paste
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Greeting and opening

Bot

Hi, welcome to business name -- we service summary. I can help with a quote, a question about our services, or something on an existing order.

Bot

What brings you in today -- option list?

If the visitor just says hi

No problem. We are open hours. Most people are after a quote, a question about what we do, or help with an order they already have -- which fits you?

Why it works

It says in one line what the business actually does, so a visitor knows immediately they are in the right place. Splitting new enquiries from existing customers keeps a ready-to-buy visitor from hunting through menus for a way to reach you, which is where small-business chats often stall.

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6 ready-to-use variants

1

Greeting and opening

When to use: Use it as the first message when the chat widget opens on your site.

Bot

Hi, welcome to business name -- we service summary. I can help with a quote, a question about our services, or something on an existing order.

Bot

What brings you in today -- option list?

If the visitor just says hi

No problem. We are open hours. Most people are after a quote, a question about what we do, or help with an order they already have -- which fits you?

Why it works

It says in one line what the business actually does, so a visitor knows immediately they are in the right place. Splitting new enquiries from existing customers keeps a ready-to-buy visitor from hunting through menus for a way to reach you, which is where small-business chats often stall.

2

Sales or support

When to use: Use it right after the greeting, before the bot picks a path.

Bot

Happy to help. Which is closest -- sales option or support option?

Visitor taps a choice

Bot

Thanks. Quick one so I route you correctly: are you detail?

If it is a support question

Got it -- if you have your order reference handy, share it and I can pull things up faster, but it is fine if not.

If they are unsure

No worries -- I will start you with sales and they can pass you along if it turns out to be a support thing.

Why it works

It qualifies in one tap and keeps sales and support on separate tracks, so nobody who just needs help gets pitched at. Asking for an order reference only from support cases speeds up the ones that need it without slowing down a fresh enquiry.

3

Answer a common FAQ

When to use: Use it when the visitor asks a plain factual question the bot can answer with confidence.

Bot

Happy to help. business name is open hours, and we cover services list.

Bot

If you would like exact numbers for your job, the quickest way is a quick quote here: quote link.

If they ask for a firm price

It depends on the details, so I would rather not quote a figure I cannot stand behind. Give me a couple of specifics or grab a proper quote and it will be accurate.

If the question was not covered

I would rather check than guess on that one, so let me pass it to someone who can confirm.

Why it works

It answers the everyday questions cleanly and turns pricing toward a real quote, which is what most small-business visitors actually want. It refuses to invent a firm price, protecting both the customer and the business from a number that turns out wrong on the invoice.

4

Capture a lead

When to use: Use it once a visitor shows buying intent but is not ready to book on the spot.

Bot

Happy to get this moving for you. So business name can come back with something useful, tell me a little about need detail.

Bot

And the best contact capture to reach you on? I will make sure the right person follows up within response window.

If they are just comparing options

Totally fair to shop around. I can send our details so you have them, and there is no pressure -- reach out whenever the timing is right.

If they want it fast

Understood -- I will flag this as time-sensitive so it goes to the top of the list rather than the general queue.

Why it works

It captures what the person needs alongside a contact detail, so the team follows up with something specific rather than a generic reply. Flagging urgent enquiries and easing off on comparison shoppers keeps the capture warm instead of chasing everyone the same way.

5

Book or request a callback

When to use: Use it once a visitor is ready to talk but you want it on the calendar.

Bot

Let us get you booked in. You can grab a time that suits you here: booking link -- it takes about a minute.

Bot

Prefer we call you instead? Tell me your contact capture and a good callback window, and someone from business name will ring you then.

If they are not ready to pick a time

No rush. I will hold your details so nothing is lost, and you can book whenever you are ready.

If it is outside hours

We are closed right now, but your booking or callback request is logged, and the first slot tomorrow is yours if you want it.

Why it works

It gives a self-serve booking link and a callback as two easy paths, so a visitor picks whichever suits them rather than being pushed into a call. Logging requests outside hours means an evening enquiry still turns into a booked slot the next morning.

6

Hand off to a human

When to use: Use it when the visitor asks for a person or the question needs a human.

Bot

Let me bring in a real person from the team name. I will pass along what we have so you do not repeat yourself.

Bot

Here is what I am handing over: summary.

Bot

In case we get cut off, may I take your contact capture?

Bot

Thanks. Someone should be with you in about wait time -- keep this window open if you can.

If the team is offline

We are closed right now, but I have logged your request and your contact capture, and it is flagged so they see it first thing.

Why it works

It transfers with a summary that carries the enquiry or order forward, so the customer never starts over. Capturing a contact detail and setting a real wait time turns the handoff into a smooth pass rather than an anxious silence, even when the team is offline.

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  • Save as reusable replies, scripts, or rules
  • Keeps every message on-brand and consistent
  • Hands the hard cases to a human

How to use this template

  1. 1

    Pick the closest variant. Choose based on the situation, not only the channel.

  2. 2

    Replace every placeholder. If you cannot fill a field, ask one clarifying question first.

  3. 3

    Save the final version into sem.chat, your CRM, or your help desk so the team stays consistent.

  4. 4

    Review results weekly. Drop variants that create confusion and improve the ones that work.

Frequently asked questions

Can I use these templates commercially?
Yes. Copy, edit, and use them in your business, client work, CRM, help desk, or sem.chat workspace.
Why are there six variants?
One generic template rarely fits every situation. Six variants give your team practical choices without a messy library.
Should I paste these into sem.chat?
Yes. Save the best variants as canned replies, knowledge base entries, routing rules, or CRM notes so your AI agent and team stay consistent.
What should a small business chatbot handle on its own?
Hours, services, rough pricing, and simple routing. The scripts answer the routine questions, capture new enquiries with a contact detail, and book slots or callbacks, while anything that needs judgement is handed to a person with context.
How does the bot tell a sales lead from a support question?
It qualifies in one tap. New customers go down the quote-and-booking path, existing customers are asked for an order reference, so a support question never gets pitched at and a hot lead never waits behind a routine query.
Can the bot book appointments or callbacks after hours?
Yes. The booking variant offers a self-serve link and a callback window, and logs any request made outside hours so an evening enquiry becomes a booked slot the next morning. You just swap in your own scheduler link.
Will the chatbot quote prices?
Only ranges. It shares a starting-from figure or a price range and then points to a proper quote, rather than inventing a firm number the business cannot honor once it sees the real job.

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