Greeting and opening
When to use: Use it as the first message when the chat widget opens, for applicants and enrolled students alike.
Bot
Hi, welcome to institution name. I can help you explore programs, apply, or sort out something on your current account.
If you are already enrolled and need grades, schedules, or payments, the quickest route is your student portal at enrollment portal.
Bot
New here and looking at programs? Tell me what you are interested in and I will point you the right way -- option list.
If the visitor just says hi
No problem. We are open hours. Most people are either exploring a program or handling something on an existing account -- which sounds like you?
Why it works
It splits prospective and current students in the very first message, because an applicant and an enrolled student want completely different things. Offering clear options for newcomers keeps the common exploring-a-program case moving without a wall of text, while enrolled students go straight to the portal instead of the admissions funnel.