Proactive greeting
When to use: Fire when a visitor lingers on program or admissions pages.
Opener
Hi, welcome to school name. I can help you with anything about our programs, dates, or how to apply.
If they engage
- Happy to help. Are you looking into a particular program, or still weighing a few options?
- Whatever stage you are at, I can point you to the right information without the runaround.
Guide them
- If they have a program in mind, share the key facts and the start date so they can plan.
- If they are undecided, ask what they want to study or achieve and narrow it down together.
Move forward
When they are ready, guide them to next step, whether that is a brochure, an open day, or an application.
Personalize
Tie the greeting to school name and the program they mention so it feels like guidance, not a form.