Proactive greeting
When to use: Use when someone spends time on a services or planning page.
Opener
Hi, I'm agent name at firm name. I noticed you were reading about page topic and simply wanted to offer a hand if anything came up.
If they reply
- I am happy to explain how we work and what our service area planning typically involves, all in plain, jargon-free terms.
- I am not able to give personal investment advice in chat, but I can certainly point you to the right conversation.
Move it forward
- Most people find that a short call with one of our advisers is easily the clearest next step to take.
- Would you like me to next step so that a licensed adviser can look at your own situation properly?
Personalize
Tie the opener to page topic and keep the tone genuinely welcoming, never a market call and never any kind of promise about future returns.