Proactive greeting
When to use: Fire when a visitor lingers on your cause or donate pages.
Opener
Hi, welcome to org name. I am here to help you support cause however feels right for you.
If they engage
- Wonderful, thank you for caring about this. Are you here to give, to help out, or to learn more?
- Whatever brought you here, I can point you the right way without any pressure.
Guide them
- If they want to help now, share the simplest action they can take today.
- If they are still learning, tell them one clear story of the difference cause makes.
Move forward
When they are ready, guide them to next step, whether that is giving, signing up, or joining our list.
Personalize
Anchor the greeting to cause and keep it warm so supporters feel welcomed, never pushed to donate.