Cover and executive summary
When to use: Use this as the first page of any proposal.
Cover
Proposal for client name, prepared by your name at company name.
Executive summary
You are looking to project, and this proposal lays out exactly how we will get you there. In short: we understand the outcome you want, we have done this before, and the plan below shows the scope, the price, and the timeline with no surprises.
Why this matters
The goal is not a document, it is the result. Everything here is built around what success looks like for you.
Next step
When you are ready, the next step is a short call to confirm the details and begin.