Gentle reminder
When to use: Use this within an hour or two of abandonment.
Message
Hi customer name, it is store name. You left the product in your cart, and we saved it for you. Ready to finish up? Complete your order here: link. Reply STOP to opt out.
When to send
Within one to two hours of abandonment, while the shopper still remembers what they wanted.
Tip
Lead with a helpful reminder, not a discount. Save the incentive for a later message so you do not train shoppers to abandon.