Retail Lead Qualification Script Templates

Thanks for reaching out to company, buyer. This is your name on the wholesale team. Before I send pricing, mind if I ask a few quick questions so I quote you the right thing? It will only take a minute.

To start, tell me about your business. What kind of store type are you buying for, and where are you based?

And what is prompting you to look at product line now? Is it a gap in your current range, a supplier that let you down, or something else?

On volume, roughly how many units are you looking to order to begin with, and how often would you reorder volume?

Just so I loop in the right people on my end, are you the one who signs off on new suppliers, or is there a buyer or owner who does, and when do you want stock in hand?

If the numbers work, next step. Does that sound good to you?

Hi contact, thanks for the bulk quote request. This is your name from company. Quick chat so I get your numbers right?

First, help me understand the setup. What are you selling or using item for, and is this a one-off or an ongoing need?

What is driving the order right now? Are you stocking up for a season, replacing a supplier, or launching something new?

On quantity, what volume are you looking at for quantity, and is there a target price per unit you need to hit?

And timing matters here. When do you need this delivered by deadline, and who else needs to approve the spend before you can move?

If we can meet your number and your date, next step. Want me to put that together for you?

Hi applicant, welcome, and thanks for applying to open an account with company. This is your name. Can I ask a few things to set you up properly?

Tell me about store name. What do you sell, how long have you been open, and who is your typical customer?

What made you want to stock our category specifically? Is there demand you are seeing that your current range does not cover?

On the commercial side, what opening order size are you comfortable with, and do you need terms or are you happy to pay upfront to start?

And who runs purchasing for the store day to day, you or someone else, and how soon are you hoping to have stock on the shelf?

Once I have that, next step. Does that work for you?

Hi contact, this is your name from company. We met at show name, great to connect again. Have you got a couple of minutes?

I wanted to pick up where we left off. Remind me a bit about your business and what caught your eye on the stand?

What is the situation on your end right now? Are you actively looking to bring in product, or were you still in early research mode at the show?

If you did move ahead, what kind of volume would make sense for your first order volume, and is there a budget range you are working within?

And practically, who signs off on new lines for you, and when would you want product in hand?

Depending on your answers, next step. Shall we line that up?

Hi buyer, it is your name from company. Good to catch you. Quick minute to talk about your account?

Things have been going well with current line on your shelves from what I can see. How has it been selling for you lately?

Where I want to help is the gaps. Is there demand you are turning away, or a category customers keep asking for that you do not stock yet?

I ask because new line tends to sit really well next to what you already carry. What kind of volume would you test it at volume to start?

On decisions, is expanding the range something you can green-light yourself, and when would you want it in?

If it makes sense, next step. Want me to pull the details together?

Hi contact, thanks for your interest in becoming a partner. This is your name from company. Mind if I ask a few questions to see if we are a fit?

Tell me about your operation. What territory do you cover, and how long have you been distributing in this space?

What is behind wanting to add our range? Are your buyers asking for it, or are you filling a hole a competitor left?

Where would you sell it, through channels, and what annual volume do you realistically think you could move volume?

And on the commercial side, who owns the supplier relationship at your end, and what timeline are you working toward to launch?

If the fit is there, next step. Does that sound like a plan?