"It's too expensive"
When to use: When the buyer likes the product but pushes back on price or asks for a discount.
Totally fair to weigh the cost. Can I ask what you're comparing it against, your current setup or another option you're looking at?
Most teams find the real question isn't the price, it's what it replaces. Right now you're spending [time/money] on [current pain]. [Product] is built to take that off your plate.
Quick math: if this saves you [hours] a week on [task], it pays for itself well before the month is out. Want me to break that down for your situation?
If budget is the blocker, we have a [plan/tier] at [price] that covers [core need]. Would that be a better fit to start with?
No pressure either way. Want me to send a side-by-side of what each plan includes so you can decide?