Customer Feedback & NPS Script

Turn every conversation into feedback you can act on. Ask the one question that matters, then follow up the right way for promoters, passives, and detractors, and turn your happiest customers into public reviews.

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5 sections · fill-in
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Customer Feedback & NPS Script

The NPS ask

"On a scale of 0 to 10, how likely are you to recommend [company] to a friend or colleague?"

Ask it after a win: a resolved ticket, a delivered order, or 30 days in.

Then: "What is the main reason for your score?" The answer is the part you actually act on.

Promoters (9 to 10)

"That is wonderful to hear, thank you! Would you be open to sharing that in a quick review? Here is the link: [link]."

If they say yes, make it effortless: pre-fill what you can and thank them personally.

5 ready-to-use sections

1

The NPS ask

When to use: One question, asked at the right moment.

"On a scale of 0 to 10, how likely are you to recommend [company] to a friend or colleague?"

Ask it after a win: a resolved ticket, a delivered order, or 30 days in.

Then: "What is the main reason for your score?" The answer is the part you actually act on.

2

Promoters (9 to 10)

When to use: Turn delight into proof.

"That is wonderful to hear, thank you! Would you be open to sharing that in a quick review? Here is the link: [link]."

If they say yes, make it effortless: pre-fill what you can and thank them personally.

3

Passives (7 to 8)

When to use: Find the one thing to fix.

"Thanks! What is the one thing we could do to make it a 10 next time?"

Log the answer; patterns across passives point straight at your next roadmap fix.

4

Detractors (0 to 6)

When to use: Recover the relationship.

"I am sorry we fell short, and thank you for being honest. What happened, and what would make it right?"

Bring in a human fast, fix the specific issue, and follow up to close the loop: "Here is what we changed."

5

Review request

When to use: Ask once, at the peak.

"So glad we got that sorted! If you have 30 seconds, a review really helps a small team like ours: [link]."

Only ask happy customers, only once, and always right after a positive moment.

Replace the [highlighted fields] with your own details. Free to use.

Do it in sem.chat

Collect feedback without lifting a finger

sem.chat asks for feedback at the right moment, routes by score, and turns your happiest customers into reviews, all in chat.

  • Asks NPS at the perfect moment
  • Sends promoters to a review, detractors to a human
  • Logs every reason so you know what to fix

How to use this template

  1. 1

    Pick the moment to ask: right after a resolved chat, a delivery, or a milestone.

  2. 2

    Run the NPS question, then always ask the follow-up reason.

  3. 3

    Route by score: promoters to a review, passives to product, detractors to a human.

  4. 4

    Close the loop with detractors; telling them what you changed is what wins them back.

Frequently asked questions

What is a good NPS?
It varies by industry, but anything positive is healthy and rising scores matter more than the absolute number.
When should I ask?
Right after a positive moment, like a resolved ticket or a delivered order, never mid-problem.
Can sem.chat run this automatically?
Yes. It can ask the NPS question in chat, route by score, and request reviews from your promoters.

Power it up with sem.chat

Everything you need to put this template to work.

Put this template to work in sem.chat

Let sem.chat ask for feedback at the right moment, route by score, and request reviews automatically.