CRM Sales Pipeline Template

A clean five-stage inbound pipeline with one clear exit rule per stage, so deals move on facts, not feelings. Set it up in sem.chat's built-in CRM in minutes.

Format
Editable doc
Length
5 stages · ~2 pages
Price
100% free
Setup
Copy or deploy

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5 ready-to-use sections

1

Stage 1: New

When to use: A fresh lead from chat, form, email, phone, or Telegram.

Definition: An inbound lead you have not qualified yet.

Exit when: Contact info is captured and the lead has a real need.

2

Stage 2: Qualified

When to use: Confirmed need, a budget signal, and the right person involved.

Definition: The lead fits and there is a real opportunity.

Exit when: A demo or scoping call is booked.

3

Stage 3: Demo / Meeting

When to use: Live call held; use case and fit confirmed.

Definition: You have shown the product and confirmed fit.

Exit when: They ask for pricing or a proposal.

4

Stage 4: Proposal

When to use: Quote or plan sent; you are negotiating terms.

Definition: A real, priced offer is on the table.

Exit when: A verbal yes, or a clear no.

5

Stage 5: Won / Lost

When to use: The deal closes one way or the other.

Won: Signed or paid. Hand off to onboarding.

Lost: No fit, no budget, or silent after four follow-ups. Log the reason so you can win them back later.

Tip: Give every stage one clear exit rule, auto-total the value per stage, and move stale deals to a Nurture list instead of deleting them.

Replace the [highlighted fields] with your own details. Free to use.

Do it in sem.chat

Run this pipeline in the built-in CRM

sem.chat captures every chat as a lead and moves it through these stages automatically, so your pipeline updates itself.

  • Every conversation becomes a tracked lead
  • Auto-totals value per stage
  • Deduplicated contacts, no manual entry

How to use this template

  1. 1

    Recreate these five stages in your CRM (sem.chat's CRM ships with them ready to edit).

  2. 2

    Write the single exit rule for each stage and share it with the team.

  3. 3

    Route new chat and form leads straight into Stage 1, deduplicated.

  4. 4

    Review the board weekly: advance, nurture, or close every deal, no stale cards.

Frequently asked questions

Why only five stages?
Fewer stages mean less debate about where a deal sits. One clear exit rule per stage keeps the pipeline honest.
Does sem.chat include a CRM?
Yes. The built-in CRM captures every conversation as a lead and moves it through stages like these automatically.
What about stale deals?
Move them to a Nurture list with a reason, do not delete them. Most win-backs come from there.

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