Stage 1: New
When to use: A fresh lead from chat, form, email, phone, or Telegram.
Definition: An inbound lead you have not qualified yet.
Exit when: Contact info is captured and the lead has a real need.
A clean five-stage inbound pipeline with one clear exit rule per stage, so deals move on facts, not feelings. Set it up in sem.chat's built-in CRM in minutes.
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When to use: A fresh lead from chat, form, email, phone, or Telegram.
Definition: An inbound lead you have not qualified yet.
Exit when: Contact info is captured and the lead has a real need.
When to use: Confirmed need, a budget signal, and the right person involved.
Definition: The lead fits and there is a real opportunity.
Exit when: A demo or scoping call is booked.
When to use: Live call held; use case and fit confirmed.
Definition: You have shown the product and confirmed fit.
Exit when: They ask for pricing or a proposal.
When to use: Quote or plan sent; you are negotiating terms.
Definition: A real, priced offer is on the table.
Exit when: A verbal yes, or a clear no.
When to use: The deal closes one way or the other.
Won: Signed or paid. Hand off to onboarding.
Lost: No fit, no budget, or silent after four follow-ups. Log the reason so you can win them back later.
Tip: Give every stage one clear exit rule, auto-total the value per stage, and move stale deals to a Nurture list instead of deleting them.
Replace the [highlighted fields] with your own details. Free to use.
sem.chat captures every chat as a lead and moves it through these stages automatically, so your pipeline updates itself.
Recreate these five stages in your CRM (sem.chat's CRM ships with them ready to edit).
Write the single exit rule for each stage and share it with the team.
Route new chat and form leads straight into Stage 1, deduplicated.
Review the board weekly: advance, nurture, or close every deal, no stale cards.
Everything you need to put this template to work.
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