Built for Mortgage Brokers & Loan Officers

Borrowers shop rates 24/7.
Your website goes dark at 6pm.

Google Ads, Bankrate, Zillow Mortgage, Reddit threads, social, referral texts — every channel sends borrowers to your site after dinner. When nobody answers their rate question in five minutes, they call the next broker. Our AI chat bot captures every after-hours rate shopper and books the call.

Free forever plan 2-minute install 95+ languages
67%of searches happen after 6pm
$5K–50Kaverage commission per closed loan
<2 secAI response time
$99/moflat, no per-seat fees

You pay for every borrower. Then let them call the next broker.

Most independent brokers spend $2,000–$15,000 a month getting in front of borrowers — Google Ads, Bankrate placements, Zillow Mortgage, social, content, referral programs. That traffic arrives at 9pm when borrowers are pricing rates from the couch. Your team only answers the phone during business hours.

Every after-hours visit is money you already spent on a borrower you will never hear from again. They hit your site, have a question about rates or pre-approval, find nobody home, and call the next broker on their list. The first broker to respond books the call.

The contractor who answers first wins the job. If that is not you at 9pm on a Tuesday, it is someone else.

Where your marketing budget actually goes

Monthly marketing spend$6,000
Visitors who arrive after 6pm~40%
After-hours spend (wasted)$2,000
sem.chat cost$99/mo
Leads recovered per month3–8+

Answers like your best rep. Available when they are not.

sem.chat learns your services, service areas, pricing structure and FAQs from your website. It handles conversations the way a trained dispatcher would — qualifies the job, captures contact info, and sends you the lead.

  • Qualifies the job type, location and urgency
  • Captures name, phone, email and job details
  • Pushes leads to HubSpot, Salesforce, Jobber or any CRM
  • Handles chat and voice calls in 95+ languages
  • Works on any website — WordPress, Wix, Squarespace, custom
sem.chat · Online now
HO
Hi, I need an AC repair. It stopped blowing cold air tonight. Can someone come out tomorrow?
9:14 PM
AI
I can help with that! We service your area for AC repairs. What is your zip code so I can confirm availability?
9:14 PM
HO
75201. Is there a diagnostic fee?
9:15 PM
AI
Yes, we have a $79 diagnostic fee that gets waived if you proceed with the repair. I have openings tomorrow morning. Can I grab your name and phone number to book you in?
9:15 PM

Built for mortgage teams that cannot afford to lose a rate-shopper

Everything a home service company needs to capture, qualify and convert website visitors into booked jobs.

24/7 lead capture

Evenings, weekends, holidays. Every visitor gets an instant response, no matter when they land on your site.

AI voice calls

Visitors can speak directly with your AI. Natural voice conversations that qualify the job and book the appointment.

95+ languages

Auto-detects the visitor's language. Serve Spanish, Mandarin, Vietnamese, and dozens more without multilingual staff.

2-minute install

One snippet in your site's head tag. Works with WordPress, Wix, Squarespace, or any custom site. No developer needed.

CRM integrations

Pushes every qualified lead to HubSpot, Salesforce, Jobber, ServiceTitan, Housecall Pro, or Zapier for custom workflows.

Analytics dashboard

See every conversation, track which jobs convert, and identify your best lead sources. Know exactly what the widget earns you.

Go live before your next job wraps up

No developers. No complicated setup. Just paste one line of code and start capturing leads tonight.

1

Create your account

Sign up at app.sem.chat in 30 seconds. Free forever plan. Your free workspace opens immediately.

2

Train on your website

Paste your URL. The AI crawls your site, learns your services, service areas, and pricing. Ready in minutes.

3

Paste one line of code

Copy the snippet into your site's header. The widget appears instantly. You are live and capturing after-hours leads.

See what one extra closed loan per month is worth

Drag the sliders. This is the return on a $99/month investment.

Average commission per loan $8,000
Extra leads captured per month 3
Additional monthly revenue
$24,000
from a $99/month investment — 242x return

Real results from companies like yours

What happens when after-hours rate-shoppers get an instant answer instead of a contact form.

Independent Mortgage Broker

11 pre-qualified borrowers captured in the first week

Installed on Friday afternoon. By Monday morning, 12 homeowners had been qualified and their info was sitting in the CRM. Three became booked jobs that same week.

12Borrowers captured
3Loans closed
General Contractor

Application rate jumped 45% in 30 days

Was losing evening visitors to competitors who had live chat. After installing sem.chat, the contractor saw a 60% increase in booked estimates within the first month.

+45%Application rate
30 daysTime to results

Stop losing borrowers to the lender who responds first.

Free forever plan. No credit card. If the widget captures even one lead that would have bounced, it has paid for itself for the year.