Built for hotels, rentals, tours & charters

Every visitor who bounces off your site is a 15–25% commission to Booking.com or Expedia.

A powerful AI chat that speaks 95+ languages, replies in under 2 seconds, and sets up in a few minutes.

Start 14-day free trial See how it works
14-day free trial GDPR compliant 95+ languages Install in 1 line
AI Chat · Live

Speaks your guests' language. Answers in 2 seconds. 24/7.

Your AI assistant handles every inquiry in real time — in English, Spanish, German, French, Portuguese and 90+ more. Trained on your rooms, rates and policies the moment you connect your site.

  • Replies in under 2 seconds, day or night
  • 95+ languages, native tone — not machine translations
  • Handles unlimited chats in parallel at peak weekends
  • Knows every room, rate and policy on your site
  • Pre-fills your booking engine with the guest's dates
sem.chat· Online · replies in 2s
EM
Guest · EnglishDo you have a sea-view room for May 3–5? 2 adults.
Yes — 3 sea-view rooms are free. Breakfast included. Shall I pre-fill your booking with May 3–5 for 2 guests?
SC
Guest · Español¿Permiten perros pequeños? ¿Hay aparcamiento gratuito?
¡Sí! Perros pequeños bienvenidos, sin cargo extra. Aparcamiento gratuito para huéspedes del hotel.
LF
Guest · FrançaisQuelle est la distance de la plage ?
95+ languages
Replies in 2s

Online travel agencies quietly run your profit and loss. Most operators never do the math.

You spend on SEO, ads and photography to drive people to your site. Then the ones who aren't ready to book right now — the vast majority — disappear and rebook three days later through Booking.com, Expedia, Viator or Airbnb.

Every one of those guests just cost you a double-digit commission. On a $180 room night, that's $27–$45. Per stay. Per guest. Forever.

sem.chat catches those visitors on your own site, answers their questions instantly, and walks them to your booking engine — before they ever reach Booking.com.

Designed for operators, not enterprises

No implementation project. No sales team contracts. Just a chat that sells for you 24/7, in every language your guests speak.

Captures booking intent

Answers "is the pool open in April?" or "do you allow dogs?" instantly — then hands off to your booking engine with dates pre-filled.

95+ languages, natively

Guests chat in Spanish, German, Portuguese, French — sem.chat replies in their language, trained on your site content.

Trains itself on your site

Point it at your domain. It ingests rooms, rates, policies, FAQs, amenities. Answers questions on day one.

Direct-booking uplift

Independent operators see 15–35% more direct reservations within 90 days. Every direct booking is commission you keep.

Guest data stays yours

GDPR-compliant, data hosted in EU, no guest profile sold or resold. Unlike online travel agencies, we don't compete with you.

Installs in one line

One script tag. Works on WordPress, Squarespace, Wix, Webflow, Shopify, custom HTML, anything. No plugins, no devs.

From install to first direct booking in one afternoon

Three steps. Zero engineering. Zero onboarding calls unless you want one.

1

Connect your site

Paste your URL. sem.chat crawls and learns your rooms, rates, tours, cancellation policy, amenities, location details.

2

Add one script tag

Drop our snippet before </body>. The chat bubble appears in your brand color, on every page.

3

Watch direct bookings grow

See every conversation in your dashboard. Spot unanswered questions. Plug them back into your website. Repeat.

Human support vs. sem.chat AI

What it actually takes to cover every booking inquiry on your website, side by side.

Human support team sem.chat AI
Availability Business hours only 24 / 7 / 365
Average response time 4–12 hours 2 seconds
Languages covered 1–2 (whoever is on shift) 95+ out of the box
Simultaneous chats 1 per agent Unlimited, in parallel
Knows every room, rate & policy Depends on who you hire Trained on your full site
Consistency Varies by mood & turnover On-brand every single time
Monthly cost $2,500–$5,000+ per agent A fraction of one Booking.com commission
Ramp time Weeks of training per hire 4 minutes
Scales on peak weekends Queues or missed leads Instant, every visitor
Case study · Independent boutique hotel · 12 rooms · Portugal

"We clawed back €38,000 in Booking.com commissions in the first year."

A family-run boutique hotel on the Algarve coast installed sem.chat after tracking that 71% of their bookings came through Booking.com at a 17% commission. Within 90 days, their direct-booking share climbed from 29% to 46%. Most of the lift came from late-evening inquiries — guests researching in their own language, in their own timezone, long after the reception desk had closed.

They now answer in Portuguese, English, German and French automatically, with zero additional staff.

+58%Direct bookings
€38KCommissions saved year 1
4 minSetup time
24/7Multilingual coverage

What operators say

Real feedback from hoteliers, rental managers and tour operators who switched on sem.chat.

★★★★★
"The chat answers guest questions about our dive packages at 11pm when we're asleep. We now book full courses without a single phone call."
M
Marco D.PADI Dive Center · Bali
★★★★★
"We cut our dependence on Booking.com from 68% to 41% in six months. Nothing else we tried moved the needle like this."
S
Sofia R.Boutique Hotel Owner · Lisbon
★★★★★
"Vacation renters ask the same 15 questions over and over. sem.chat handles 90% of them automatically and still feels human."
J
James K.Villa Rentals · Costa Rica
99.98%Uptime
95+Languages
GDPREU data residency
4 minAverage install

Questions operators ask us first

Will this actually reduce my commissions to Booking.com and other booking sites?

Indirectly, yes — by increasing direct bookings. sem.chat captures guests on your website, answers their questions, and walks them to your booking engine before they leave to compare on Booking.com or Expedia. Every direct booking is a commission you keep. Operators typically see 15–35% more direct reservations within 90 days.

How long does it take to set up?

About 4 minutes. Paste your URL, sem.chat crawls your site and trains itself on your rooms, rates, amenities and policies. Then drop a single script tag on your site. No plugins, no devs, no onboarding call required.

Does it handle multiple languages?

Yes — 95+ languages out of the box, including Spanish, German, French, Portuguese, Italian, Dutch, Polish, Russian, Japanese and more. Guests chat in their own language and sem.chat answers in the same language, trained on your site content.

Can it connect to my property management system or booking engine?

sem.chat hands visitors off to your existing booking engine with dates and guest count already filled in. It works alongside Cloudbeds, Mews, SiteMinder, Little Hotelier, Guesty, Hostaway, Lodgify and most major booking platforms.

What about data privacy?

Fully GDPR compliant. EU data residency. We never sell or share guest data — unlike online travel agencies, we don't compete with you for your own customers.

How does the 14-day free trial work?

You get full access to sem.chat for 14 days, risk-free. A credit card is required to start the trial so there's no interruption when you roll into a paid plan — you can cancel anytime during the trial with a single click and you won't be charged.

Stop renting your guests from Booking.com.

Own them. Answer them. Book them direct. Start your 14-day free trial in under 60 seconds.

Start 14-day free trial See how it works